There was a huge change that took place in the life insurance industry recently. This is driven by
a new rule for calculating insurance costs that went into effect January 2009. Truth be told the
change has been a lot more gradual than that though. What has been happening is that life
insurance costs have been decreasing dramatically since about 2000. The Insurance Information
Institute says that term life insurance premiums are now 50 percent lower than they were a
decade ago. The internal cost of insurance of cash value life insurance polices, such as Whole
Life, Universal Life and Variable Universal Life, have also dropped causing a noticeable
reduction in premium rates for these policies.
The average consumer isnâ€™t even aware of this. The life insurance companies arenâ€™t coming out
and saying â€œitâ€™s cheaper to get a new policy today even if youâ€™ve had your current policy for 4,
5, 6 yearsâ€. They donâ€™t mind collecting the higher premiums. It then becomes up to the life
insurance agents to communicate this to the consumers. Did your agent tell you? Have you
heard from him/her? With such a high turnover rate in the industry as well as a pretty uniform
misunderstanding of life insurance there has been a huge disconnect between the insurance
companies and the consumers. Again, the life insurance companies donâ€™t mind. They are the
ones that are profiting off of you, the consumer, paying more than you need to for your life
The biggest driving force behind cheaper life insurance is simple; people are living longer. With
all the advancements in technology and medicine people have been experiencing longer
lifespans, thus longer life expectancy. The costs of life insurance are based on the probability of
you passing away. With longer lifespans, those probabilities are decreasing greatly. Since life
insurance is such a competitive industry, the insurance companies are passing this savings onto
the consumer. What they arenâ€™t complaining about is the old policies that many consumers
continue to keep in place and continue to pay. These are the real money makers for the life
What Happened In January 2009?
The mortality tables have changed. Effective January 2009, all life insurance companies must
use the Commissioners 2001 Standard Ordinary Mortality (CSO) table to calculate insurance
rates on new policies. This is an update to the the Commissioners 1980 Standard Ordinary
Mortality (CSO) table that was previously used. Under the new 2001 CSO, the average 65-yearold
male is expected to live to age 81, up from 78 under the previous table. Meanwhile, a 65-
year-old female is expected to live to age 85 today, compared with 81 under the old table. A lot
can happen in 21 years and a lot has changed.
As I said earlier this has been a gradual change. In fact, life insurance companies started
incorporating the 2001 CSO years before they were required to. However, as more and more life
insurance companies started to transition to these new insurance rates it caused competition in
the industry to heat up. This further drove down the price of life insurance.
There Must Be A Downsideâ€¦
With every positive there must be negative right? Well maybe not always but in this case there
is. The biggest downside to this is seen in cash value life insurance. The IRS has rules and
restrictions about how much money can go into permanent life insurance policies. With the costs
of insurance within these policies decreasing so isnâ€™t the overall amount of money that can be in
the policy. This makes the design and funding of permanent and cash value life insurance
policies all that much more critical. The typical life insurance agent doesnâ€™t fully understand
these concepts properly and could end up doing one of two things: leaving you paying more
costs and fees than necessary or leaving you with a tax nightmare that you werenâ€™t prepared for.
It is easier than ever to save money on your term life insurance policies, get your insurance
assessment today. With cash value life insurance policies it has become even more important to
work with a qualified professional that truly understands the inner workings of the type of policy
that you have and the funding that is available, to make sure you are putting yourself and your
life insurance policy in the best situation.