Aviva Life Insurance

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After 300 years, you go from being an expert on stability to being stability. Over the centuries we have withstood panics, recessions, depressions, bubbles and crashes, all of which has better prepared us for today’s economic uncertainty. We are strong in the midst of a turbulent market.

But don’t just take our word for it.

We’ve been awarded strong ratings from some of the most respected financial rating agencies. That recognition is a testament to how we manage your business and your assets.

Who is Aviva?

We could say we’re the 6th largest insurer worldwide or one of the leading providers of life insurance and annuities in the U.S., but that describes what we are—not who we are.

Aviva is a company built around you. In a world of “me first” thinking, we put our customers at the center of everything we do. The proof is in the little things we do differently that bring humanity back to insurance.

Policies built around you

Our broad range of plans and benefit options provide you with hundreds of unique combinations—so you’re sure to find the solution that fits your needs.


Policies are explained in everyday language.

We asked real people to describe Life Insurance and Annuities.

Your wellness is rewarded.

Our Wellness for Life® program lets you save money by maintaining your fitness.*

Real people take your calls

Our customer service representatives are employees of Aviva – no exceptions. If this doesn’t sound like a like an insurance company, then we’re already succeeding.

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